Are Your Color Choices Sending The Wrong Signals? Marketing Concepts, Online Marketing Choosing the right colors for your martial arts school is very important for your brand as they can say a lot about your business — good and bad. Colors are a powerful way to communicate what your business is all about in a very visual manner. Colors interact with each other both positively and negatively and so having a basic understanding of... Continue Reading 10 Types of Irresistible Offers You Can Make to Prospects Business, Marketing Concepts, Trends As a follow up to one of my most popular posts How to Create an Irresistible Offer Your Prospects Can’t Refuse, I wanted to expand on some different kinds of offers you can make. An offer is something you’re willing to give your prospect for taking action and can range from free information to those that cost you money. It’s not necessarily about... Continue Reading Should You Post Your Martial Arts Class Schedule on Your Website? Business, Marketing Concepts, Online Marketing Recently I received an email from a martial arts marketing association that claimed you will have a 34% drop in response by posting your martial arts school’s class schedule. So, should you believe the hype or not? In one of my posts Top 8 Pages Every Martial Arts School’s Website Should Have, I suggest you post your martial arts class schedule on your... Continue Reading How to Boost Your Search Engine Rankings with a Title Tag Marketing Concepts, Online Marketing Part of a good search engine optimization strategy for your martial arts school is targeting keywords and keyword phrases in your title tags. The title tag is one of the most important things you can do to help your search engine rankings. Learn how to optimize your title tags to help searchers find your martial arts school. What is a Title... Continue Reading Address this Problem and Increase your Local Search Engine Rankings Business, Marketing Concepts, Online Marketing Today’s post is short and sweet. But powerful. Simply add your address and phone number to every page of your website. If that’s enough for you, don’t read any further and it to your site right now. If you need a little more convincing or information, keep reading. I have my address in two places on every page of my website including the footer... Continue Reading How to Identify Your Martial Arts Schools Target Market Business Know Who Your Customer Is… and Who Isn’t. In marketing, your “Target Market” refers to the segment of the total market you’re going to market your service or product to in order to make a profit. This segment can also be referred to as your “target audience.” As a marketer, it’s never a wise move to try and market to everyone. The old adage... Continue Reading Top 7 Reasons Why I Love Blogs as Websites for Martial Arts Schools Business, Marketing Concepts, Online Marketing, Trends I love writing blogs. I love reading blogs. I love blogs. There. I said it. If you’re not sure what I’m talking here let me explain what a blog is. What is a Blog? A blog is something that allows you to make posts and presents them in reverse chronological order. It’s basically an online content management system that allows you to put your... Continue Reading Google Analytics - Is Your Martial Arts Site Measuring Up? Business, Marketing Concepts, Online Marketing I’m a big fan of Google and think their website statistics program called Google Analytics is the best web stats package I have ever used. Period. I like even better than Omniture; which is a very expensive enterprise level statistical software package used by many fortune 500 companies. What’s even better, Google Analytics is FREE. We’ve all heard the saying “you can’t manage what... Continue Reading Top 8 Pages Every Martial Arts School’s Website Should Have Business, Marketing Concepts, Online Marketing You know you need a website, but what kind of content should you have on it? You’re not alone. Many martial arts school owners struggle with what to put on their website. Do you focus on your style? Your training? How many pages is too many? This article cuts through the fog and gives you simple recommendations so you can... Continue Reading Are Your Text and Background Colors Driving Prospects to Your Competition? Business If you’re going to go through the trouble of building a website, be sure to make it easy on the eyes of your visitors so you keep them on your site as long as possible. Keeping them on your site or pages longer helps converting prospects to students. It’s all about having the right contrast between your text and your background. Choosing... Continue Reading How to Develop a Unique Selling Proposition for Your Martial Arts School Business, Marketing Concepts Make Your Martial Arts School Stand Out from Your Competition with a Unique Selling Proposition  A unique selling proposition (USP) is a necessary step when telling people what your martial arts school is all about. It gives the a preview of what they can expect and how you’re different than all the other martial arts studios in town. Having a rock solid USP is a... Continue Reading Top 10 Martial Arts School Web Site Mistakes and How to Fix Them Business, Marketing Concepts, Online Marketing Are You Guilty of these Common Mistakes on Your Martial Arts School Web site?Having a martial arts school Web site is one of the most important marketing tools at your disposal. If you already have a Web site for your martial arts school, then this list of common mistakes will help give you some direction. If you don’t have a Web... Continue Reading How to Build a Marketing Calendar for Your Martial Arts School Business, Marketing Concepts, Offline Marketing, Online Marketing, Retention, Trends Some martial arts school owners plan their marketing efforts each and every month in advance while others just do a yellow page ad waiting for the phone to ring. If the later sounds a little too familiar, it’s time to get more proactive with your marketing efforts. It’s time to develop a marketing calendar! Develop Your Marketing Calendar With the new year is... Continue Reading Is Your Martial Arts Web Site Like Going on a Bad Date? Business, Marketing Concepts, Online Marketing Your Web site shouldn’t be like a bad date that is self absorbed. Fix it before you lose the interest of more prospective new students. Ok, so we’ve all been on a bad date. But what does that have to do with your martial arts schools Web site? Typically, there are two types of Web sites for martial arts schools: Lead generation Web... Continue Reading Read this Blog Post Now to Learn About Making an Effective Call to Action! Business, Marketing Concepts, Offline Marketing, Online Marketing Use A Call to Action To Prompt Your Visitors to Respond So you’ve got this great website and you’re wondering why people aren’t ever doing anything once they get there. The simple answer is that you might be missing one key element that could make all the difference.It’s called a “call to action.” A call to action isn’t simply providing your phone... Continue Reading Break Through By Doing What Other Karate Schools Aren’t Doing Business, Marketing Concepts Stop Doing What Everyone Else is Doing and Get Original I’m a big fan of “The Big Idea” hosted by Donny Deutsch on CNBC. Last night he had on his show Russell Simmons who, in my humble estimation, is a master marketer. Russell Simmons is the co-founder of Def Jam records who signed the Beastie Boys, LL Cool J, Public Enemy, Run-D.M.C. and other breakout groups. He... Continue Reading How to Create an Irresistible Offer Your Prospective Students Can’t Refuse Business, Marketing Concepts, Trends Plus 5 Ready to Use Offers You Can Use at Your Martial Arts School Today As martial arts school owners, we all want more students. And, there is something that might be getting in the way of us achieving this. It’s called an offer. I’ve met a lot of martial arts school owners who don’t make an offer of any kind in their... Continue Reading Marketing Your Martial Arts School on CraigsList Business, Marketing Concepts, Online Marketing I am a big fan of CraigsList and often search for martial arts related items. I also use it to market my martial arts school. If you haven’t tried it yet, its a great place to get the word out on your martial arts school. Read on for tips on how to get started using CraigsList and why you should market... Continue Reading 7 Free Local Online Directory Listings for Your Karate School Business, Marketing Concepts, Online Marketing Most karate schools only have one or a handful of locations. Typically, all in the same metropolitan area. This means that you only want to market to a smaller local area as that is where 99% of your student base is going to come from. This is important to remember because you don’t want to waste your efforts on people that... Continue Reading Building a Defensive Blockade in Google Search Results Marketing Concepts, Online Marketing While search engine optimization can take a long time to kick in, there are two ways you can get in the Google search results listings in a day. One is free while the other will cost you a little. The three things you at least want to have are 1) your organic listing 2) your sponsored listing and 3) your Google maps... Continue Reading Top 10 Search Engine Optimization Tips for Higher Search Engine Rankings Business Optimize Your Martial Arts School Website Using SEO for More Qualified Traffic If you’ve got a website for your martial arts school, getting your site ranked to the top of the search results is your next order of business. Ranking in the top 10 isn’t easy. But with a little help, you can start to get crawl your way up the... Continue Reading The Art of Martial Arts School Lease Negotiation Business If you’re considering opening up a stand alone martial arts school, you’re about to enter into a whole new world when you go to sign a long term lease on a commercial space. It can be a daunting process and one that can leave you cross eyed. I should know, I just went through it recently and wanted to share... Continue Reading How to Make a Living Teaching Martial Arts Business Martial arts is an incredibly fulfilling sport and hobby, but martial artists have to be smart to make a living out of it. The best thing about martial arts is that there are various ways to become a professional instructor and get paid. However, here is a dose of reality: Making a living teaching the martial arts is hard as hell.... Continue Reading Is Being a Part-Time Martial Arts School Owner a Bad Thing? Business, Trends In my opinion, there seems to be an extreme focus on becoming a full time, multi-school owner when I read martial arts school owner related magazines, email newsletters, and websites. The “little guys” always seem to looked at as those that need the most “help” … like there is something that is wrong with them. While having the goal of being... Continue Reading How to Choose a Good Martial Arts School Domain Name Business, Marketing Concepts, Online Marketing Securing a Domain Name is a Great Investment for Your Martial Arts School Getting a good domain name for your martial arts school is the first step to having a Web site. A good domain name can help communicate professionalism, benefits of your school, and starts to tell a story. Ideas for Selecting a Domain Name There are many ways to go about... Continue Reading Make Your Martial Arts School More Successful in 2020 Business, Marketing Concepts, Offline Marketing, Online Marketing, Retention, Trends Welcome Martial Arts School Owners! If you are scratching your head about how to get more sign ups in the New Year so you can increase your martial arts school’s profitability, here are some solid marketing ideas to help you hit the ground running for 2020. Here are twelve things you can start working on today to help make your martial arts... Continue Reading

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