Top 10 Search Engine Optimization Tips for Higher Search Engine Rankings in 2020 Marketing Concepts, Online Marketing It’s a dog-eat-dog world in the competitive realm of search engine rankings Every business is trying to get to the top of the search engine results pages (SERPs) under those search terms that people type in that best reflect what they sell. It’s a neverending competition of refining numerous elements on your website and elsewhere to constantly jockey for a... Continue Reading Search Engine Optimization for Martial Arts School Websites Business, Marketing Concepts, Online Marketing Even though you may be just a humble karate dojo or other martial art school instructor you'll still need to master search engine optimization (SEO) if you want your martial arts school website to compete against other schools in your area. In this short guide we'll cover the basics of what you'll need to know to SEO your martial art school... Continue Reading Should your Martial Arts School be using Social Media? Marketing Concepts, Online Marketing, Trends You’ve probably heard all the buzz about social media. But should your martial arts school even use it? For starters, lets look at what social media is so we’re all on the same page. What is Social Media? Social media is word of mouth on digital steroids. Social media describes content that is posted by users on various online platforms. Examples of social media include... Continue Reading 8 Essential Qualities of Growing Your Martial Arts School Quickly in a Crowded Town Business, Marketing Concepts, Retention, Trends Every martial arts school owner I know wants their martial arts business to succeed—myself included. As more and more martial arts schools spring up, it becomes increasingly difficult to grow quickly and get ahead. Every day there seems to be a new martial arts option in town. Krav Maga, BJJ or MMA gyms seem to be popping up in strip malls all over... Continue Reading 9 Ways to Show You Care About Your Martial Art Students Business, Retention, Trends This site isn’t all about recruiting new students… its also about keeping the ones you have. In fact, this is just as important, if not more important, than being able to bring new students in. If more are leaving out the back door than those entering in the front door, you need to buckle down and work on retention. An often... Continue Reading Are Your Color Choices Sending The Wrong Signals? Marketing Concepts, Online Marketing Choosing the right colors for your martial arts school is very important for your brand as they can say a lot about your business — good and bad. Colors are a powerful way to communicate what your business is all about in a very visual manner. Colors interact with each other both positively and negatively and so having a basic understanding of... Continue Reading How to Present Your Martial Arts Schedule Business, Offline Marketing, Online Marketing One of the most important pages every martial arts school’s website should have is a page posting your class schedule. If you offer a robust schedule, I recommend that you create a single page that has a simple grid that spells out your schedule by day, time, and program. Make this so easy an 5th grader could understand it. If you... Continue Reading 10 Types of Irresistible Offers You Can Make to Prospects Business, Marketing Concepts, Trends As a follow up to one of my most popular posts How to Create an Irresistible Offer Your Prospects Can’t Refuse, I wanted to expand on some different kinds of offers you can make. An offer is something you’re willing to give your prospect for taking action and can range from free information to those that cost you money. It’s not necessarily about... Continue Reading 9 Reasons Why Your Martial Arts School Still Needs a Website Business, Marketing Concepts, Online Marketing Some martial arts school owners have said there is little reason anymore to have a website with free services available like Google Places and Facebook Fan Pages. And, I couldn’t disagree more. My answer? Every single professional martial arts school should have its own website. Yes. Absolutely. With out a doubt. Period. Some would argue that because those tools are free, there is no... Continue Reading Should You Post Your Martial Arts Class Schedule on Your Website? Business, Marketing Concepts, Online Marketing Recently I received an email from a martial arts marketing association that claimed you will have a 34% drop in response by posting your martial arts school’s class schedule. So, should you believe the hype or not? In one of my posts Top 8 Pages Every Martial Arts School’s Website Should Have, I suggest you post your martial arts class schedule on your... Continue Reading 15 Questions to Diagnose Why Your Website Isn’t Generating Many Leads Online Marketing Does your martial arts school’s website suffer from a lack of referrals? Do prospects visit your website, read your content, and then do nothing? Does it turn away prospects instead of persuading them to take your trial program? If your website isn’t generating a healthy amount of leads each week, it may be suffering from a severe case of brochureware. To help you overcome... Continue Reading How to Boost Your Search Engine Rankings with a Title Tag Marketing Concepts, Online Marketing Part of a good search engine optimization strategy for your martial arts school is targeting keywords and keyword phrases in your title tags. The title tag is one of the most important things you can do to help your search engine rankings. Learn how to optimize your title tags to help searchers find your martial arts school. What is a Title... Continue Reading Address this Problem and Increase your Local Search Engine Rankings Business, Marketing Concepts, Online Marketing Today’s post is short and sweet. But powerful. Simply add your address and phone number to every page of your website. If that’s enough for you, don’t read any further and it to your site right now. If you need a little more convincing or information, keep reading. I have my address in two places on every page of my website including the footer... Continue Reading How to Identify Your Martial Arts Schools Target Market Business Know Who Your Customer Is… and Who Isn’t. In marketing, your “Target Market” refers to the segment of the total market you’re going to market your service or product to in order to make a profit. This segment can also be referred to as your “target audience.” As a marketer, it’s never a wise move to try and market to everyone. The old adage... Continue Reading The 3 Questions Your Martial Arts School Web site Must Immediately Answer Marketing Concepts, Online Marketing Satisfy Your Visitors Goals so they Remain On Your Web Site and Away from Your Competitors According to many Web site usability experts like Steve Krug, there are three simple questions every single page on your Web site must answer in order to remove any questions in their mind that they’re at the right Web site and that you can indeed... Continue Reading Top 7 Reasons Why I Love Blogs as Websites for Martial Arts Schools Business, Marketing Concepts, Online Marketing, Trends I love writing blogs. I love reading blogs. I love blogs. There. I said it. If you’re not sure what I’m talking here let me explain what a blog is. What is a Blog? A blog is something that allows you to make posts and presents them in reverse chronological order. It’s basically an online content management system that allows you to put your... Continue Reading Google Analytics - Is Your Martial Arts Site Measuring Up? Business, Marketing Concepts, Online Marketing I’m a big fan of Google and think their website statistics program called Google Analytics is the best web stats package I have ever used. Period. I like even better than Omniture; which is a very expensive enterprise level statistical software package used by many fortune 500 companies. What’s even better, Google Analytics is FREE. We’ve all heard the saying “you can’t manage what... Continue Reading Top 8 Pages Every Martial Arts School’s Website Should Have Business, Marketing Concepts, Online Marketing You know you need a website, but what kind of content should you have on it? You’re not alone. Many martial arts school owners struggle with what to put on their website. Do you focus on your style? Your training? How many pages is too many? This article cuts through the fog and gives you simple recommendations so you can... Continue Reading Are Your Text and Background Colors Driving Prospects to Your Competition? Business If you’re going to go through the trouble of building a website, be sure to make it easy on the eyes of your visitors so you keep them on your site as long as possible. Keeping them on your site or pages longer helps converting prospects to students. It’s all about having the right contrast between your text and your background. Choosing... Continue Reading How to Develop a Unique Selling Proposition for Your Martial Arts School Business, Marketing Concepts Make Your Martial Arts School Stand Out from Your Competition with a Unique Selling Proposition  A unique selling proposition (USP) is a necessary step when telling people what your martial arts school is all about. It gives the a preview of what they can expect and how you’re different than all the other martial arts studios in town. Having a rock solid USP is a... Continue Reading Top 10 Martial Arts School Web Site Mistakes and How to Fix Them Business, Marketing Concepts, Online Marketing Are You Guilty of these Common Mistakes on Your Martial Arts School Web site?Having a martial arts school Web site is one of the most important marketing tools at your disposal. If you already have a Web site for your martial arts school, then this list of common mistakes will help give you some direction. If you don’t have a Web... Continue Reading Top 5 Questions to Develop a Rock Solid Unique Selling Proposition for your Martial Art School Business, Marketing Concepts, Offline Marketing, Online Marketing, Retention Ask These 5 Questions to Create a USP that Cuts Through the Clutter! With so much competition out there, you need to have a targeted statement that helps you stand out and helps prospects understand who you are, what you do and what’s in it for them. It’s called a Unique Selling Proposition. Here is a list of questions to ask yourself to... Continue Reading Is Your Martial Arts Style Getting in the Way of Your Success? Business, Marketing Concepts, Offline Marketing, Online Marketing I can’t tell you how often I drive by a martial arts school and all I see on their sign is “Insert Style Here.” I’ve been in the martial arts nearly 20 years and I have no idea what some of the names mean or what kind of style it is. If someone who reads Black Belt magazine basically every month, researches... Continue Reading How to Get Testimonials that Influence Prospective New Martial Arts Students to Join Business, Marketing Concepts, Offline Marketing, Online Marketing, Retention One the most common marketing recommendations you’ll read about is how you should add testimonials to everything you do to establish credibility. I couldn’t agree more. However, getting testimonials has always been a challenge for many martial arts school owners. You can either wait for them to come to you or you can ask for them. That said, many people think... Continue Reading How to Build a Marketing Calendar for Your Martial Arts School Business, Marketing Concepts, Offline Marketing, Online Marketing, Retention, Trends Some martial arts school owners plan their marketing efforts each and every month in advance while others just do a yellow page ad waiting for the phone to ring. If the later sounds a little too familiar, it’s time to get more proactive with your marketing efforts. It’s time to develop a marketing calendar! Develop Your Marketing Calendar With the new year is... Continue Reading Is Your Martial Arts Web Site Like Going on a Bad Date? Business, Marketing Concepts, Online Marketing Your Web site shouldn’t be like a bad date that is self absorbed. Fix it before you lose the interest of more prospective new students. Ok, so we’ve all been on a bad date. But what does that have to do with your martial arts schools Web site? Typically, there are two types of Web sites for martial arts schools: Lead generation Web... Continue Reading Read this Blog Post Now to Learn About Making an Effective Call to Action! Business, Marketing Concepts, Offline Marketing, Online Marketing Use A Call to Action To Prompt Your Visitors to Respond So you’ve got this great website and you’re wondering why people aren’t ever doing anything once they get there. The simple answer is that you might be missing one key element that could make all the difference.It’s called a “call to action.” A call to action isn’t simply providing your phone... Continue Reading Break Through By Doing What Other Karate Schools Aren’t Doing Business, Marketing Concepts Stop Doing What Everyone Else is Doing and Get Original I’m a big fan of “The Big Idea” hosted by Donny Deutsch on CNBC. Last night he had on his show Russell Simmons who, in my humble estimation, is a master marketer. Russell Simmons is the co-founder of Def Jam records who signed the Beastie Boys, LL Cool J, Public Enemy, Run-D.M.C. and other breakout groups. He... Continue Reading How to Create an Irresistible Offer Your Prospective Students Can’t Refuse Business, Marketing Concepts, Trends Plus 5 Ready to Use Offers You Can Use at Your Martial Arts School Today As martial arts school owners, we all want more students. And, there is something that might be getting in the way of us achieving this. It’s called an offer. I’ve met a lot of martial arts school owners who don’t make an offer of any kind in their... Continue Reading Marketing Your Martial Arts School on CraigsList Business, Marketing Concepts, Online Marketing I am a big fan of CraigsList and often search for martial arts related items. I also use it to market my martial arts school. If you haven’t tried it yet, its a great place to get the word out on your martial arts school. Read on for tips on how to get started using CraigsList and why you should market... Continue Reading

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