Satisfy Your Visitors Goals so they Remain On Your Web Site and Away from Your Competitors
According to many Web site usability experts like Steve Krug, there are three simple questions every single page on your Web site must answer in order to remove any questions in their mind that they’re at the right Web site and that you can indeed help them satisfy their goals.
Usability, in a nutshell, is how well a Web site helps a visitor reach and satisfy their goals. It’s important because it helps them stick to your Web site and find what they’re looking for. And, if you’ve done your job right, you are one step closer to getting them as a student.
The 3 Questions of Web site Usability
- Where am I?
- What can I find here?
- Where can I go next?
1. Where Am I?
This is usually answered by the logo and USP in the header of each Web site. There should also be clues in the page name, file structure in the URL, navigation, and, if available, in the bread crumb navigation. You don’t want to confuse people when they land on your any given page on your martial arts school’s Web site.
Considering a person may find one of your sub pages in the search engines, rather than start at your home page, you need to make sure that people know where they are in relation to the rest of the site and how far away from the home page they are on each and every page.
2. What Can I Find Here?
The second question has to do with content. If someone searched for “mixed martial arts ann arbor michigan” in Google and lands on your page, are you relevant to what they are looking for? If not, or if it’s not readily apparent you are relevant, then they will like click the back button and go to another site that is.
3. Where Can I Go Next?
This has to do with the links on your page – primarily your navigation. Is your navigation intuitive or does your labeling confuse visitors? Does it give insight into what will be found on the other side of the click? Navigation needs to be inviting and intuitive. Anything less will decrease the user experience.
Like every store you enter, every Web site is different. You need to make it easy for people to know where they are, fulfill their need for information, and where they can go if they want to continue to snoop around.
Well, how did you do? Did your martial arts school Web site clearly answer these questions?