Are Your Color Choices Sending The Wrong Signals?

Choosing the right colors for your martial arts school is very important for your brand as they can say a lot about your business — good and bad.

Colors are a powerful way to communicate what your business is all about in a very visual manner.

Colors interact with each other both positively and negatively and so having a basic understanding of color and how they work is important as you select what colors you want to use for your martial arts schools’ brand.

Besides color relationships, each color has its own characteristics and meanings.

Types of Colors

Colors fall into various groups including primary colors, secondary colors, tertiary colors, warm colors and cool colors.

Primary Colors

There are three primary colors are those that when combined or removed make all other colors.

There are three primary colors:

  1. Red
  2. Yellow
  3. Blue

Secondary Colors

Secondary colors made when combining two primary colors. An example would be purple which is when red and blue are mixed.

Tertiary Colors

Tertiary colors are when a primary color is mixed with a secondary color.

Warm Colors

Warm colors are those that have an stimulating effect.

  • Red – Red is a primary color that creates excitement and evokes strong, intense emotions. It is a stimulating color associated with such traits as activity, life, love, passion and strength.  Red can raise blood pressure and respiratory rates. It’s also believed to enhance one’s metabolism, too
  • Orange – Orange is a secondary color that is vibrant, stimulating and happy. It is a combination of red and yellow and is often associated with cheerfulness. Positive associations with this color include being lively, energetic, extroverted and social. Some see it as a color that represents change and movement.
  • Yellow – Also a primary color, yellow is a cheery, warm color. Because it is a bright color, it is the most fatiguing of all colors as it reflects the most light. Yellow can increase metabolism and is often used in signs as an attention getting color as it is highly noticeable.  it is often associated with hope however in nature is a sign of danger.

Cool Colors

Cool colors are those that having a calming effect.

  • Green – Green, a secondary color, is a tranquil, quiet and natural color that symbolizes new beginnings, growth, health and wealth. Because of it’s calming effect, green is often used as an accent color by interior designers. It also can be associated with jealously or envy.
  • Blue – Blue is a primary color and represents calmness, stability, security and comfort.  It can also be seen as a cold color and is generally preferred by men. Blue is not an energizing color and is often associated with sadness and depression.
  • Purple – Purple is a secondary color that projects wisdom, luxury and exclusivity. It has long been associated with being regal. It’s also associated with being creative and having imagination, too.

Neutral Colors

Neutral colors have a unifying effect and enhance bolder, more vibrant colors.

  • White – White signifies purity, hope and simplicity. However it can also signify loneliness and is associated with clinical environments.  It is on the opposite side of the color spectrum from black but also works with every color around it. Interestingly, most martial arts school’s I’ve seen have all white walls.
  • Black – Black projects power and mystery. It absorbs all light in the color spectrum and can be used in combination with all other colors. It is the strongest of all neutral colors. In the martial arts, black represents mastery. It is also associated with death in many cultures so use wisely.
  • Gray – Gray communicates being conservative, quiet and and calm. Like blue, it is a color associated with sadness. In business, it can communicate formality and professionalism and is considered a sophisticated color.
  • Brown – Brown is a natural color that can evoke a sense of strength and reliability. It is a warm neutral color that is associated with earth and wood. Lighter colors of brown include beige and tan and take on the characteristics of the colors around it; be they warm or cool.

If you’re teaching Tai Chi or Yoga, having bright, vibrant colors might be contrary to the message you’re trying to project You may want to use a more calming, soothing color pallet because it best matches what you teach. If you’re a high energy place with a ton of cardio or conditioning related programs, having a bright vibrant color pallet might be more suitable.

Walk into almost any fitness club and you’ll see they use bright and vibrant colors. Everything from their logo to the wall colors. That is 100% deliberate. There is a lot to learn from their use of color as it changes the mindset of those training there. Who wants to go workout in a dull, lifeless room? High impact colors bring a whole different energy to their facilities. And, they can work the same way for your martial arts school.

Understanding then choosing the right colors can help you project the right attributes for your martial arts school. Choosing the wrong colors can conversely send the wrong message. Whether it’s in your marketing materials or the colors on the wall of your martial arts training facility, choose them wisely.

Leave a Comment

Your email address will not be published. Required fields are marked *

*
*