Top 5 Questions to Develop a Rock Solid Unique Selling Proposition for your Martial Art School

Ask These 5 Questions to Create a USP that Cuts Through the Clutter!

With so much competition out there, you need to have a targeted statement that helps you stand out and helps prospects understand who you are, what you do and what’s in it for them. It’s called a Unique Selling Proposition.

Here is a list of questions to ask yourself to help make sure you’re going the right direction.

  1. What are your biggest benefits? List out everything that can be a perceived benefit to your target.
  2. What do your competitors offer? List out everything that could be perceived a benefit. Then compare against your list.
  3. What do you offer that no one else is promoting? Is there gap you can fill?
  4. Is it unique? Does anyone else claim the same thing (or similar)?
  5. Does it solve your target markets problems?

You can also listen to your students and see what they tell you over and over as to why they chose you. If there is one thing that keeps coming up, start there first. If you don’t know why, just ask them (a topic of another post coming soon). Then step through questions 4 and 5 above to see if it’s a good candidate.

Follow that process and find the one thing that makes your stand out. Then put that key statement into your website, business card, sign, windows, brochure, or anywhere you market your martial arts school. Use it on everything.

Remember, a good USP makes all the difference in communicating the how you’re different and makes it easy for people to get an idea of who you are an what you do.

What additional questions would you add to this list? Can it be improved upon?

How to Get Testimonials that Influence Prospective New Martial Arts Students to Join

One the most common marketing recommendations you’ll read about is how you should add testimonials to everything you do to establish credibility. I couldn’t agree more. However, getting testimonials has always been a challenge for many martial arts school owners.

You can either wait for them to come to you or you can ask for them. That said, many people think they have to wait to for people to send them and that if they ask for them that it somehow cheapens things.

On this, I couldn’t disagree more.

Read on to learn about six questions you can ask to get higher quality testimonials.

If you don’t ask, the reality is that you will likely wait a long time before they come in. And, what’s more, is that you don’t always great testimonials that help influence prospective new students when you leave it up to your students to write them on their own accord.

Sure I appreciate and use testimonials I get from those who send them without me asking, but I don’t sit around and wait for them to come to me. I like to be a little more proactive.

Here is how I structure my request for testimonials. I simply ask them six very targeted open ended questions in the form of a questionnaire.

Six Questions To Get Better Testimonials

  1. What are your reasons for taking the martial art?
  2. What convinced you that this was the right place for you?
  3. In what ways has training in the martial arts affected your life?
  4. What do you like most about training here?
  5. How would you describe your training at our studio to your friends?
  6. Is there anything else you would like to add?

As you can see from my questions, I am asking questions that get them to open up about why why they joined, what they like about my martial arts school, how training with me has helped them in their every day life, and more. They are all open ended questions and get people to give you great insight into things you wouldn’t have likely gotten any other way.

Don’t be afraid to ask, oftentimes, you get a better testimonial because you guide things by asking the right questions. Ask for them. It works.

How do you go about getting testimonials for your martial arts school? Share your ideas in the form of a comment below!

Is Your Martial Arts Style Getting in the Way of Your Success?

I can’t tell you how often I drive by a martial arts school and all I see on their sign is “Insert Style Here.”

I’ve been in the martial arts nearly 20 years and I have no idea what some of the names mean or what kind of style it is.

If someone who reads Black Belt magazine basically every month, researches martial arts online every week, and has been in the arts for nearly 20 years doesn’t know what your style is or what it means, how confused do you think your prospects are?

Think about it this way…

If you drove by a sign that was written in Japanese, and assuming you didn’t know that language, would you be able to read it? That’s basically what you sign looks like if you’re placing too much emphasis on your style with your businesses identity.

Consider your audience before coming up with a name for your business. If your target audience doesn’t know how to pronounce it or what it means, it could mean it’s getting in the way of growing your studio.

Remember, just because your style means a lot to you, doesn’t mean it means anything to your prospective new student at the point they are evaluating what martial arts school to join. In time, that may change, but first, you have to get them in the door.

Are you guilty of letting your style get in the way of your success?

9 Reasons Why Your Martial Arts School Still Needs a Website

Some martial arts school owners have said there is little reason anymore to have a website with free services available like Google Places and Facebook Fan Pages.

And, I couldn’t disagree more.

My answer?

Every single professional martial arts school should have its own website. Yes. Absolutely. With out a doubt. Period.

Some would argue that because those tools are free, there is no reason to pay to have a website.

There are many things wrong with that line of thinking.

Primarily, social media sites aren’t for selling.

They are about creating, maintaining and nurturing relationships.

(Read that again… one more time…)

They aren’t for selling!

That’s where you website comes in.

Its purpose is to sell.

Its not an after thought…

It doesn’t support your social media efforts…

It drives your online marketing and should be your online destination of choice.

Your website is the hub and the free sites like Facebook are the spokes. It’s not the other way around.

(Read that again… one more time…)

Here’s are 9 reasons why it’s important to have your own dedicated martial arts website:

  1. You own the site. Your martial arts schools website is an asset. Treat it as something valuable as it is your flagship property in the digital world.
  2. You can sell. A website is the place to sell, not on social media. Social media is about relationships, not selling.
  3. Email capture. Remember: Having your email listed on a page isn’t the same as a form that captures their email. While possible to add onto Facebook Fan Pages, it’s not something you can do on most social media websites.
  4. It projects professionalism. With a professionally designed website, your small karate dojo can project the image and professionalism of a much larger martial arts chain. Beware: The inverse is also true. With most free social media sites, you don’t have a choice on what it looks like.
  5. Makes you easier to compare. Your prospects expect a website. If you don’t have one, it makes you hard to find and compare.
  6. You have a branded domain. I get hit up by “SEO experts” spam all the time (funny, I know) and they use a free email account like hotmail, yahoo or gmail. I don’t trust them because without a domain name at the end of their email, they aren’t a real business. Having your own branded domain name ( and email ( not only helps brand your business it also helps establish your credibility as a business. When it reads “” it’s not very easy to share and it makes you look cheap. Not only that, it’s harder to remember.
  7. Better Analytics. With your own website, you gain deeper insight into your traffic with tools like Google Analytics. Most social media websites provide little-to-no analytics. Even when they do, they are pretty shallow in comparison.
  8. Search Engine Optimization options. Back links are cold hard digital cash when it comes to ranking higher. Having your website that sells at the top of the search engine results is paramount to your businesses success. When you own your own site, you have full control over how the site is set up for search engine optimization. You don’t on a free site.
  9. Distraction free landing pages. When something’s free, there is always some kind of interference. Whether it’s a pop up ad, banner ads, text link ads, Adsense or whatever there is always a cost and it always gets in the way of getting a lead.

Sure, those free online tools are great but they shouldn’t replace your own branded website.

Do you agree that you should have your own website? Share you thoughts in the form of a comment!

How to Present Your Martial Arts Schedule

One of the most important pages every martial arts school’s website should have is a page posting your class schedule.

If you offer a robust schedule, I recommend that you create a single page that has a simple grid that spells out your schedule by day, time, and program. Make this so easy an 5th grader could understand it. If you you only teach one or two days, you might just want to include your schedule on the frequently asked questions page.

If you have  have decided to post your class schedule you’ll want to make sure it’s something that doesn’t lead to confusion. Keep your calendar simple and informative. Don’t try and clutter it with tons of details.

Remember, the purpose of your calendar is so your prospects can see the variety of options you offer should they decide to join you martial arts school. By making it easy to follow and read, you are displaying a sense of professionalism and order about your business. If someone can’t follow your schedule and creates confusion, it could just as easily turn them away.

If you don’t have many class options available because you only teach certain days and times, it may be wiser not to publish it.

Here are some samples to help get your creative juices flowing:

  1. Inosanto Academy
  2. One World Self-Defense
  3. Lynxx Academy
  4. Tristar Martial Arts
  5. Gracie Academy
  6. Kovar’s Satori Academy of Martial Arts
  7. Combat Systems
  8. All Star Martial Arts and Fitness

Do you have a killer martial arts class schedule on your website? Share a link in the comments below!

9 Ways to Show You Care About Your Martial Art Students

This site isn’t all about recruiting new students… its also about keeping the ones you have. In fact, this is just as important, if not more important, than being able to bring new students in.

If more are leaving out the back door than those entering in the front door, you need to buckle down and work on retention. An often overlooked way to retain students and way to create a loyal following is to show you care.

I love the statement “People don’t care how much you know until they know how much you care.”In fact, this quote inspired this post.

Here are 9 ways to show you care to help you retain more students:

  1. Truly appreciate your students. Get to know them well… what they do… where they work…their kids names… spouses name… even the dog’s name.
  2. Call your students once and a while. Some instructors do this every week, some every month or once a quarter. The purpose of the call should be to pump them up and to tell them how well they’re doing in class and that you’re glad they train with you.
  3. Send birthday cards. I know, you’ve heard this a million times. However, that’s because its a great personal touch.
  4. Call, email or text when students don’t show. I do this all the time it really helps get people back into the studio.
  5. Give a surprise gift. Buy gift cards to restaurants, movie theaters or coffee shops and then give this to them whenever they just accomplished something big. You could even give a gift certificate to your pro shop or a tshirt.
  6. Send them a custom video just for them. If you have a computer with a built in camera, this is pretty simple. Then upload to YouTube then send it via email. This could be a simple thank you or an encouragement video.
  7. Hold a student appreciation cookout with a free seminar. This can also a good time to get testimonials along with photos and video clips. Tell people to bring their friends and family who might be interested in lessons.
  8. Take a candid photo with your student then print it out and print a personalized message on it. You can hand these out before or after class as well as drop it in the mail to them.
  9. Send them a thank you card. I know this has been said a million times. However, if you’re not doing it then it’s time to take action. You can just have your logo on the front and leave the inside blank. This way you can keep the cards versatile.

The secondary benefit of doing this consistently is that it can also get you new students.  This  can be a great way to start some good word of mouth buzz that gets you new students once people know you really care.

The most important thing is that no matter what approach you take is that you must genuinely care in order for people to know you really care. It’s not about just going through the motions.

What are some of your favorite ways to show your appreciation to your martial arts students?

8 Essential Qualities of Growing Your Martial Arts School Quickly in a Crowded Town

Every martial arts school owner I know wants their martial arts business to succeed—myself included.

As more and more martial arts schools spring up, it becomes increasingly difficult to grow quickly and get ahead. Every day there seems to be a new martial arts option in town. Krav Maga, BJJ or MMA gyms seem to be popping up in strip malls all over the valley everywhere I look. Successful martial arts schools are expanding or opening new locations.

Competition is getting incredibly fierce.

What prompted me to write this post was that a martial arts training facility is expanding into my area from the next valley over. And, they are paying through the nose to enter into the market and get noticed in paid search ads on Google. They’re #1 right now on a lot of terms and have bumped my ads down because they are willing to spend the money. It caught my attention and made me think about next steps.

So, here are some tips to help you persevere and grow you martial arts school in a crowded town. I’ve used many of these ideas for years and has helped me grow each and every year since I started. And, I’ll be using these same ideas to help me grow when I have more competition than ever. Maybe they’ll help you, too.

1. Find Your Hustle

If you’re sitting back and waiting for business coming to you, you’re already doomed. Deep down you know you need to get up off your chair, stop watching reruns of Steven Seagal: Lawman and take action. Every single day you should doing at least one thing to move your martial arts school forward. Just do something. Plan events. Brainstorm promotions. Make your classes better. Raise your energy. Be relentless. I have some competitors that seem to be every where. They clearly have hustle. However, so do I. And then some.

2. Never Give Up

It’s easy to push marketing your business when you just got a crop of new students. Just as when you spar, don’t drop your guard. In fact, that’s one of the best times to double your efforts and leverage your momentum. You have to keep pushing to be successful and can’t stop just because times are good today. Tomorrow, you may have 5 people quit or move out of town. I know of so many martial arts school owners who have just stopped trying because it can be draining and difficult. They gave up and are on autopilot as their martial arts dream dies a slow and horrible death. Being a small business is hard. We all know this. There are no easy ways to make it. However, you didn’t give up on getting your black belt. You can’t give up on making your business grow. We all know it doesn’t happen overnight. It’s just easy to forget when the phones aren’t ringing. You must persevere.

3. Stretch Yourself

Stretching is something every martial artists is familiar with and an important part of our training. The same thing applies in business. Stretching what you know, who you know, and how to do things are three great ways to stretch yourself. Obviously, you want to avoid stretching yourself too thin (that’s where tip #4 comes in). I try and learn one new thing a day. Sometimes two. I try and meet a new business owner every week. I visit martial arts website’s all over the world. Same with Facebook fan pages. I get so many ideas from doing this. I visit related (and none related) businesses and pick up ideas all of the time. I am constantly learning. More importantly, I’m always trying to grow and actively seek it out. For example, I never thought of myself much of a salesmen. So, I started reading books. I started applying what I learned. I got better. So can you.

“You must do the things you think you cannot do.” -Eleanor Roosevelt

4. Get Some Help

Are you a control freak? You can get more done faster and easier with other people helping you. You know this. But how many of us really leverage OPT? Some use this to mean “other people’s talents” while other’s see this as leveraging “other people’s time.” Either way, it works. All you have to do is ask and you’d be amazed at how many people want to help you. Let them. I am so much farther ahead now than ever because I just asked for help. You can quickly get ahead, too. Just ask.

5. Be Bold

You can’t be boring in business and expect to stand out. I once saw a martial arts school in town teach outside near the sidewalk during rush hour. Believe me, they got noticed. What are you doing to stand out and get noticed?

6. Say Yes More

Saying no can be good for business. However, it can also hurt it. Once I started saying yes to things more often, I quickly realized I could help more people if I just loosened up a bit. And you know what, it worked. Years ago I had a student ask me if I could start doing automated payments. I was reluctant because it meant I had to research things, invest time in calling around, weighing options, learning a new system, etc. But you know what? I’m glad I did and it changed my business. Had I said no, I’d still be chasing down someone’s monthly payment and hating every second of it. What a drain! Are you saying no when you should be saying yes? If so, rent Jim Carey’s “Yes Man” this weekend. It will not only make you laugh but also put this into better perspective. Who knows, it might even inspire you?

7. Become Remarkable

This one is easier than it sounds. One of the best way to grow is be remarkable enough to get people excited to talk about what they learned in your classes. Getting started with this idea isn’t hard. Just look at a few key areas. For example, how are you teaching your classes? Are you energetic or dull? Are they fun or predictable? Do they push people or can everyone slide? Are you constantly introducing new ideas or are you having everyone do the same old? You’d be surprised at how much people love you challenging them, giving them new ideas and making them think.

Push your paying clients in new ways and they’ll in turn help push your business to new levels.

So, I’d really like to know how are you standing out in crowded market. How do you do it?

Search Engine Optimization for Martial Arts School Websites

Even though you may be just a humble karate dojo or other martial art school instructor you’ll still need to master search engine optimization (SEO) if you want your martial arts school website to compete against other schools in your area.

In this short guide we’ll cover the basics of what you’ll need to know to SEO your martial art school website.

Your martial art school must load as fast as your kicks, and be secure, too

SEO has changed substantially over the past decade, and especially within the last five years. Website security and page speed are now very important factors in how Google indexes and displays websites.

The faster your site loads, the better it will rank on Google. It also must pass Google’s mobile compatibility test, too.

Likewise your website will be penalized if it does not have an SSL security certificate. Google made this controversial update several years ago, likely in a desire to force everyone to use SSL certificates for their websites (which Google as a domain registrar and web hosting company sells). The vast majority of websites really don’t need SSL certificates for any key thing, and it is really something only e-commerce based sites should need to have, but Google’s update has made SSL something every website wishing to be competitive in the rankings must now possess. In many instances simply adding an SSL certificate to a website will cause it to shoot up in search engine rankings, especially if it already has legacy authority to it.

Backlinks are one of the most important aspects of SEO

While Google still uses a primarily citation based model where backlinks count as votes for a website’s popularity and importance, simply spamming the internet with backlinks to your site will not work anymore as it once did years ago, and can actually have a negative impact. The negative values of websites can transfer to your site if they link to it, which is why Google Search Console has disavow link tools for verified site owners.

“Backlink” spamming services such as seen on popular freelancer sites fiverr and such, will almost entirely be useless to you, as these “marketing experts” still do things that were designed to take advantage of old ways that Google operated but which were killed during the Panda update in 2011. This means for a decade these tactics have not worked and will actually harm your rankings. Even though these spammy services no longer are effective the freelancers will push them, because it is easy to spam the internet with backlinks on trash sites than it is to actually do professional SEO.

In the current digital landscape of how search engines like Google and Bing operate there is really only one way for a new website to earn its way to the front page of search engine results. You have to have articles regularly appearing that I call ‘search engine bait’ and these articles must be much better bait than any of your competitors have produced.

What is Search Engine Bait?

Search engine bait are articles that answer popular search engine queries, which are almost always a question. Search engines by design are built for people to ask a question and get an answer. That is the whole point. So if your title is not structured in the form of a question or an answer to a question you will almost never see that page rank on the first page of results when someone types that question into the search box.

For free means of discovering these queries you can just start typing a question into Google, and the related search queries will appear in a menu below the field — the auto suggestion options. All of these are popular search queries but they don’t show you how much search traffic can be obtained by ranking for these keywords, but still this is better than nothing.

There are several paid services which allow you to do more in-depth keyword research although their estimates of traffic are not accurate. There are many ways that traffic can be estimated, and sometimes it comes from Google APIs but other times it comes from a keyword services’ own browser spyware that has been injected into browser plugins and mobile apps, as well as featured in cookies. While these methods are not laser-focused accuracy on the precise amounts of traffic they do give a general range of what traffic can be had. In some cases traffic for specific keyword phrases can be ten times higher than what these services depict in their databases.

The biggest mistake in martial art school SEO is focusing exclusively on ranking for keywords specifically about martial arts. You do need to rank for those keywords, but this will only gain you the attention of people specifically seeking information about martial art schools. This is generally a very small amount of traffic. What is far more popular is for people to search for things like fitness classes and after school programs, which is what you should devote time to blogging about on your martial art school website. You should also consider what other kinds of interests apply to your martial art; for example if your martial art has appeared in popular media such as TV shows and movies, then you should write articles about that and how people can learn those fighting styles at your studio.

The best thing to do is make a list of every conceivable interest or activity that is related to martial arts and then produce dozens of 1,000+ word blog article about these topics to feature on your martial art studio website, and then make sure you make them relevant to the particular city that you are operating in. That will give you the best results for competing for local search engine traffic against your martial art school competitors.

Can you still lose rank positions to competitor sites with fewer backlinks?

Yes, absolutely. This frequently happens today because the competitor website has a better user experience (faster load times, less errors in code, has structured information to better solve user intention, etc) while also having far superior content on its articles that better answers questions within that field.

Simply put, search engines like Google know if your website has a poor layout and a bunch of issues that create a bad user experience and they also have algorithms to determine if your website is providing high quality information relevant to that niche (like, for example, Tae Kwon Do or Aikido). So if your website isn’t top-notch you won’t be able to compete against websites that are, even if you have far more domain authority than they do.

A lot of “SEO professional” work these days is just replacing someone’s severely outdated WordPress install with a better theme that is mobile compliant, or moving the site to a better server that allows it to load faster. Then the “pro” charges you hundreds of dollars per month as your site starts working up the rankings.

Look the reality is it can take 4-6 months to get high rankings for very competitive keywords but this is when we’re talking about international competition for keywords. Local competition is way, way easier. I can guarantee you that if I did SEO on a local karate club website I could get it to the first page of results within a couple of weeks for keywords like “learn karate [Your city]” and “karate school [Your city]”. Even in very large cities there often is only a handful of martial art academies that have the kind of SEO work done that is necessary to be competitive, and can be easily kicked down the charts by just writing a couple good articles, updating the website theme, add an SSL certificate and installing a few key plugins, such as for security and faster page loading.

It does not take a ton of money, or even a huge amount of hours, to do search engine optimization to improve a martial art school rankings in local search results. Anyone can do it if they just learn the basics, and that includes you.

How to Make a Living Teaching Martial Arts

Martial arts is an incredibly fulfilling sport and hobby, but martial artists have to be smart to make a living out of it. The best thing about martial arts is that there are various ways to become a professional instructor and get paid.

However, here is a dose of reality: Making a living teaching the martial arts is hard as hell. There is a lot you have to learn in order to be successful. Not only do you have to be a decent martial artists, you also have to be good at instructing, business, scheduling, marketing, finances, and more.

Are you up to it?

Here are the ways to make a living as a martial arts teacher.

Work at an Established School

You can work as a paid instructor at an existing martial art academy and manage several classes. Working in other academies will give you a footing and help you establish your own flair.

To find a job at one of these existing schools, you can visit martial art academies around your area to apply for a junior instructor position. Most schools will require potential instructors to have a black belt in their preferred style and prior experience.

During the interview, you’ll be required to showcase your skill and express your interest and desire to become a martial art sensei. You’ll have to give all your best to convince your employer why you should be hired. You can begin at low rank and progress into a higher rank (and often better paid) position. Ensure that your training can be used by your student to know how to become a teacher after graduations.

Your responsibilities will include preparing lessons, demonstrating techniques, assessing progress and ensuring students’ safety. As you gain more skills, you can be assigned specialty programs for highly-skilled students.

You can also look for daycare, or private and public schools and ask if you can teach martial arts to their kids. Ask the head of the school if they have any students that are interested in learning martial art as an activity that school offers and teach at that school as an instructor.

The working hours vary between academies, but you can expect morning, afternoon and evening sessions. Wages are typically billed on an hourly basis and the teacher’s amount of training.

In the USA the website Indeed estimates the average hourly pay for a martial art instructor at $17.53. The pay will also depend on where you are located. Cities like Brooklyn, San Jose, Baltimore and Indianapolis have hourly rates above $20.

While the pay is higher in larger cities like San Francisco, getting a job is tough, as is sustaining yourself on instructor salaries. The pay is lesser in smaller countries, but it is self-sustainable.

Run Your Own Martial Art School

If you would instead work for yourself, you can turn your passion for martial arts into a business. Keep in mind it is quite an expensive venture to startup, and the studio may not be profitable for the first few years if you struggle with the basics of opening a business.

You can begin by running your programs in a local fitness facility or community center. You can even approach a dance academy or gym to use their facilities for a fee, and later look for another location to move to once you build a sizable customer base.

You can even operate your martial art school at your home, such as out of your garage or backyard. You don’t always have to pay rent to start teaching martial arts; if you have a house with a garage or even a barn, and the space is not that much occupied, you can convert it to your school where you can teach martial arts. However, you’ll have to ensure that you’re complying with the local government rules that regulate business installed in residential homes, if there I any. That said generally speaking having a martial art school at your home will save you expenses you would have otherwise incurred if you had rented a structure owned by someone else.

Keep in mind that a martial art school is just like any other business. This means that you have to do the non-glamorous bits of running a company, like crafting business plans, marketing, accounting and bookkeeping.

In the quest to save money, some martial art entrepreneurs hire unqualified staff. Keep in mind that successful studios are built on a good reputation, and you should only employ trained and diligent instructors.
It would help if you also explored different niche programs to attract a wide range of customers. Studios will often have classes for kids, teenagers, adults and advanced students. You can run standard courses like Taekwondo as well as specialized programs like Brazilian Jiu-Jitsu.

Your school’s location will also influence the success of the venture. High-traffic areas are profitable, but a huge chunk of the profits will go to the rent. It is, however, easier to attract more students if you are in an accessible location.

Since a martial school is a business, you will have to fulfill the local and state regulations and get a license. The process is more straightforward with the services of a lawyer.

There are many other aspects involved in running your own martial art school, and we highly recommend you check out the business model described in the course Small Dojo, Big Profits. This book and coursework is a crash course in how to start a profitable martial art school.

Factors of Success in Starting Your Own Martial Art School

If you’re planning on making a living teaching martial arts in your own school, there are a few things you have to consider before quitting your day job and opening up for business. Here is some general advice we can offer.

You should try to open a martial art school in a favorable location. It is advisable to find a place with more foot-traffic traffic of people or in a growing area. Look for your target audience and specialize, for example, in something like teaching children or focus on offering defense classes to adults. By doing this you start growing roots, and with time you will become known for this niche you focus on.

You should also ensure that you have bought all pieces of equipment required for operating a martial art school. The school should also be in a decent building to enhance appearance and credibility. If you don’t have a great deal of money to invest into startup expenses then don’t be over-ambitious and rack up big debts. You can always start small and grow as time goes by.

To own a school, you’ll need to have some basics understanding of doing business such as; marketing, accounting, office procedure and how to get more clients. Also remember, the more clients will be channeling to your school, the more accountable and responsible you have to be to ensure that you don’t lose control of your martial art school.

Here are seven important factors to consider:

  1. Be damn good at marketing.
    This is one of the most important aspects if you truly want to make money teaching the martial arts. Read up on the subject. Look at all the articles on this site. Perhaps even consider joining some martial arts marketing associations, reading some books, networking, and more. Just get good at it, fast!
  2. Become a closer.
    If you have a ton of response from your marketing efforts and can’t close any of them, you’ve got BIG problems. Spend considerable time learning how to persuade people to sign up. Read books and blogs. Go to seminars. Listen to CD’s. Find someone to train you. Just get it done!
  3. Master money.
    You not only have to figure out what to charge but also how to track expenses, income, and profit. If you can’t balance your checkbook or save in your personal life, then you have no business starting a business. Get help if necessary and hire an accountant. Educate yourself to no end on this subject.
  4. Promote like no tomorrow.
    I don’t know of any martial arts school owners who opened their doors and had more people than they knew what to do with. Work towards becoming a local expert and building your credibility. Give back to your community and always be sure to let the press know about it.
  5. Make things simple.
    When you sign up new students or need to upgrade existing ones, make it so simple a child could do it. Take a look at your sign up process. Is it too complicated? Do you ask too much information? How can you simplify things and make it easier for people to sign up? Don’t get in your own way when it comes to this process. Cut more than Michael Jackson’s plastic surgeon until you have made it flawless.
  6. Be trustworthy.
    Treat people fairly and don’t be a schmuck. When you’re wrong, admit it. Always be willing to make a situation right when necessary. Don’t have hidden fees, say one thing and do another, or be dishonest. Without trust, you’ll have no business.
  7. Follow trends.
    It is important to always be offering classes that people are going to have an interest in. For example, the ninja fad is largely over but things like how to learn HEMA is on the rise. Keep tabs on trends in the martial arts and try to offer something that is relevant to the current market.

A lot of small businesses run in private residences to avoid the overhead costs of leasing shops. You can build a separate structure or transform your garage into a studio. You may, however, need to get permits and licenses, depending on where you live. This option seems to especially suit people who live in rural regions.

Teaching physical activities comes with potential injury risks for your students. You will need legal counsel to spare your personal assets in case you get sued. Even if you secure a location at a fitness center or YMCA, protect yourself with liability insurance.

Teach Private Lessons

This is another option if you don’t have enough resources to start your own martial art school. You can market your skills either on online platforms, doing demos of your talent on the streets, market your talent through posters, making referrals etc. until you get some manageable clients that are asking for private lessons.

You can charge depending on the client’s location and the amount of time you’ll spend training the client. Remember, the client is the king in these arrangements, and therefore you have to be flexible with your client’s time and make things convenient for them. People do private classes and seminars because they often cannot make the time in their daily lives for regular class schedules.

Many martial arts teachers can earn a lot of money teaching private lesson because most of the individual clients paying more, especially if they are happy with your services. As an instructor it is great deal more profitable when you get new private clients, but again you can’t forget the existing clients who think of you as an expert so don’t abandon daily classes if you have an existing school.

Running private lessons can be an excellent alternative to the overhead costs of having a studio. You can customize your package and rates, although it is best to survey your competitors’ offerings, too.

To start with private classes, much like with running a school you’ll need to buy all the necessary equipment although you wont’ need as much of it, and you’ll also need to have a vehicle to move from client to client locations. The major hurdle that private instructors face is advertisement. You want to reach as many customers as possible, and make some of them trust you enough to pay for your lessons.

One effective advertising strategy is volunteering your services to community centers or charging a low fee. Once clients start contacting you, understand their expectations and tailor your program to suit their needs.
Draft a course of instruction to give to your students so they know what they are going to learn. Clear communication is necessary if you don’t want to end up with dissatisfied trainees.

Keep the instruction evolving to ensure your students are engaged. A one-on-one situation is less-stimulating than a class, and you must introduce diversity to prevent boredom. You will also need to create a reward system to recognize a student’s progress.

A lot of schools have incorporated martial arts into their physical education programs. You can contact private and public schools near you, and bring your equipment to their gym facilities. Teaching in schools is an excellent way of ensuring you have gigs throughout the entire school year.

Lastly you can sign up for a sponsorship program in your location or country that you know does charity training programs. You can get hired by such a program to train the students covered by such plan. You can also volunteer for free content as a way of marketing yourself; you may not be paid, but you’ll be known for your services and your kind heart. You get to build contact with more people and also understand your niche. You can volunteer maybe 1-2 hours of your time, and this can land your black belt, master or sifu certification into one of the best paying martial art organization.

Teach Your Martial Art Classes Online

If you are wondering how to make a living teaching martial arts online, you will be glad to know that there are numerous platforms and applications you can use. Teaching martial arts without face-to-face contact may seem impossible, but online platforms and technologies have made it more than possible. To make this venture successful, however, you will need to be very creative.

There is a growing number of different sensei that teaches online to students all over the globe. So you too can use an online platform to teach martial art and be able to make money. You can do this by launching an online martial art course, giving private lessons, grading exams, video conferencing, etc.

Grading and recognizing progress is a significant hurdle here though, but one you need to address because it will ensure your student gets to graduate from one level to another, for example, from a student to a master or sifu. All you have to ensure is that your online content is satisfactory to the client. Ensure you have a user-friendly website that is easy for your clients to interact with. To generate more client traffic, you can give discounts and coupons as a way of promoting your martial art using platforms like Groupon or Airbnb Experiences.

To start, identify the platform of your choice you want to use to teach your classes through. YouTube is a popular avenue for trainers, thanks to its vast global audience. However, it will take a long time for you to attract the audience size needed to accrue advertising revenue from YouTube. You can sell your courses on platforms like Udemy, but you will only take home a chunk of your sales.

The best approach seems to be creating your own website, through which you can interact with your clients and provide useful information. Be active on social media sites as well to boost the popularity of your courses. The trick with online coaching is consistency. Posting regularly keeps your customers engaged, and provides them with a wealth of information that they can access. You can also create group challenges for your students to encourage healthy competition.

If you want to know how to become a teacher of martial art, then you have to go through martial art training and grasp all the technique of specific martial art skill.


If you want to sustain yourself as a martial artist in terms of it being your profession, the above options will guide you on how to make a living teaching martial arts. You can make decent money as an instructor, but keep in mind that the scene in large cities like New York is very competitive. You can establish your own school, or run programs in community centers, gyms and YMCAs. Other ventures include MMA fighting, stunt performance and online training.

In conclusion, as much as martial art is considered a hobby, one can reap great profits from it if the business is planned correctly. To be an expert instructor teaching martial art, you have to be a straight forward person to gain people’s respect. Being responsible is like building a brand reputation; you can take long to earn it but lose it with a fewer mistake. Martial art profession is like any other business which struggles to keep its doors open and also try to increase its profits. Therefore, you have to be very keen and cautious about it.

Again we recommend checking out the curriculum offered by the Small Dojo, Big Profits program. It is a very excellent program that has a time-tested and proven business model for how to start your own school and grow it.

Make Your Martial Arts School More Successful in 2020

Welcome Martial Arts School Owners!

If you are scratching your head about how to get more sign ups in the New Year so you can increase your martial arts school’s profitability, here are some solid marketing ideas to help you hit the ground running for 2020.

Here are twelve things you can start working on today to help make your martial arts school more successful in 2009:

  1. Buy a domain name, get some hosting, and start a blog as your website.
  2. Be sure you have the top 8 pages every martial arts school website should have.
  3. Work on search engine optimization to make your website more easily found.
  4. Start using Google analytics to track and measure the statistics on your website.
  5. Fix the top 10 common mistakes on your martial arts school’s website
  6. Develop a marketing calendar and get ahead of your marketing.
  7. Submit your martial arts school to local online directory websites.
  8. Try marketing your martial arts school on CraigList.
  9. Build a plan to get more referrals.
  10. Make it easy to compare your martial arts school against your competition.
  11. Possibly join a martial arts marketing association.
  12. Break through by doing what other karate schools aren’t doing.

Remember, marketing your martial arts school isn’t easy. Hopefully this list makes it a little easier to get started.

Another thing I recommend is checking out the Small Dojo, Big Profits program. It’s a great system that provides a business model for how to maximize revenue for your martial art school.

What are you going to do differently to make your 2020 better than 2019?