In my opinion, there seems to be an extreme focus on becoming a full time, multi-school owner when I read martial arts school owner related magazines, email newsletters, and websites. The “little guys” always seem to looked at as those that need the most “help” … like there is something that is wrong with them.
While having the goal of being a full time multi-school owner is for some, it’s not the goal for everyone. That is what seems lost on the chain marketing gurus that have made it big – not everyone wants that. There are different levels of “success” out there.
I understand these marketing and business associations point that you can make a lot of money and become wealthy from their business methods and marketing tactics. I’ve seen it and respect those who have achieved that but clearly that is what they wanted. Kudos to association that helped them realize their dream.
However, that is their goal and I feel like sometimes they’re projecting their beliefs a little too much onto the rest of us who might want different.
I’m not saying being a full time chain owner is a bad thing, either. To each his own. My beef is with those that tell you what you’re doing isn’t success in their eyes. I don’t know about you, but I’m perfectly happy being a part time school owner at this time and have more students than I can handle. To me, I’m successful for what I’ve set out to do.
I’ve had several people tell me I’m nuts that I don’t have a full time studio. Don’t get me wrong, I love teaching and want to help as many people as I can. I have 8 black belts instructors at my school and have run out of room and time to teach more students. Clearly, there is demand and I’m leaving money on the table.
But, I’m ok with it. My goal was to get a strong studio with great students and get them to black belt – not open a dozen studios in a year. Now that I have the black belt staff, it would be much easier to move into more hours and days. I have a growth plan and I’m sticking to it. Its gotten me this far and I’m happy with it.
I think there is a way to be an effective marketer, make good money, still be part-time, and never feel like you’re selling your soul. I say, grow and succeed in a way that aligns with who you are and what you want to do.
Me, I’m proud to be part time. If you want to stay part time, then that’s the best thing for you and your studio. There’s nothing wrong with it my opinion and you can be incredibly successful – however you personally define it.
Agree or disagree? Let me hear from you in the form of a comment below!