Your Web site shouldn’t be like a bad date that is self absorbed. Fix it before you lose the interest of more prospective new students. Ok, so we’ve all been on a bad date. But what does that have to do with your martial arts schools Web site?
Typically, there are two types of Web sites for martial arts schools:
- Lead generation Web site
- Information based Web site
A lead generation Web site is like going on a date with someone who wants to know about you and your interests, and spends little, if any, time talking about themselves. Then at the end of the night, they ask you on another date to do something you like to do. Who could say no to that?!
Therefore, a lead generation Web site speaks to your prospects needs, is all about them, provides compelling reasons to respond (usually in the form of an offer), makes it easy for them to say “yes,” then asks them on another date.
In contrast, an information based Web site is more like the date who wants to talk about themselves, their interests and accomplishments, then (thankfully) doesn’t ask you on another date but rather leaves their business card on the table hoping you’ll call them.
An information Web site, also known as a brochure Web site, just provides information like studio name, instructors name, what style is taught, years in business, and their contact information. It’s all about them and isn’t compelling whatsoever. Nor does it illicit much, if any, response.
KEY CONCEPT: Focus your Web site on your prospects needs and interests, give them a reason to contact you, then make it easy for them to respond.
You know when you have a lead generation Web site when …
- Your inbox is full from inquiries
- Your phone is ringing off the hook from people who said they were just on your Web site
- Prospects are coming into your martial arts school with print out coupons from your Web site
Transform your Web site into something worth responding to that focuses on your prospects. Use it. It works.
Do you have a lead generation machine or an online brochure? Leave your ideas in the form of a “comment” now by clicking the link below!